Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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Pay-Per-Click

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking? According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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Pay-Per-Click

On the 19th of February, a change was confirmed by Google which affects the layout of paid search ads on search results pages, through desktop devices. This change involved completely removing text ads showing on the right side ba.....
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Category: Pay-Per-Click

The competition for being the most visible on a search results page is certainly fierce, which makes it all the more important to stake your claim as early as possible. Along with search engine optimisation, pay-per-click (PPC) ca.....
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Category: Pay-Per-Click

Major news today is that Google is doing a major overhaul of the company and a rebrand of its corporate entity. The new entity is known as ‘Alphabet’. The change in structure makes sense. Google was founded on their search product.....
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Category: Pay-Per-Click

Why use Google AdWords as part of your company's marketing strategy? Here is a compelling statistic to ponder: The Google browser rakes in an estimated 1 trillion search requests per year! Google is also the most popular search en.....
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Category: Pay-Per-Click

If you use Google AdWords, you've probably noticed Google has recently added a whole mob of new features to their AdWords Keyword Planner, nine to be exact. These features allow you to improve your scheduling, design and income ex.....
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Category: Pay-Per-Click

Developing Your Digital Marketing Strategy: SEO vs PPC When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is m.....
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Category: Pay-Per-Click, SEO

Many advertisers complain because they believe that the cost of Google Adwords advertising is much more expensive than it was a few years ago. This might be true, but it is also true that Google gives advertisers a lot more option.....
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Category: Pay-Per-Click

One of the first things that anyone who works with AdWords should learn about is the free conversion tracking Google provides to all its AdWords associates. This tracking enables you to find out what happens after someone clicks o.....
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Category: Pay-Per-Click

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