UX or user experience is a vital factor for a successful business. The term basically describes a site's functionality in terms of allowing customers to quickly find what they need with minimal effort. UX design affects search eng.....
Read more

Putting the Power to Work We’ve discussed previously several aspects of the press release and the power it has to help your business from several perspectives. We’ve also shown why it is difficult to match the cost-effectiveness o.....
Read more

What draws consumers to a website? How do you entice them to visit your business above all others, and how can you secure their loyalty once they arrive? When it comes to digital marketing, there are a variety of methods employed .....
Read more

We’ve spent some time in previous blog posts discussing several aspects of the press release as a powerful marketing tool. This includes explaining how to write an effective release and the many ways to effectively put it to use. .....
Read more

The term "digital strategy" has become an important part of business planning, though it seldom carries the same meaning from company to company. Some use the term to speak about marketing through social media sites online. Others.....
Read more

Last week we ran our first digital forum for clients and industry partners under the banner of ‘SEO for 2013 & beyond’. The Short version: The feedback was very positive, so we’ll be holding them regularly, with an aim of bi-m.....
Read more

Stop the Presses Just a few years ago, companies dreamed of having news so important that the printing presses would be stopped to add their announcement. While that seldom happened, companies invested a lot of money in press agen.....
Read more

The Power of Customer Lists It is easy for today’s business owners to take for granted many of the powerful marketing tools they have at their fingertips. It was barely more than 50 years ago companies were given the ability to ma.....
Read more