Have you heard? Google+ Brand Pages are now available for everyone to set up for their business! It has been said that if you ignore Google+ as a business, you’re ignoring Google!
While the lines of search engine optimisation and social media continue to blur, it is important that companies stay-up-date with both in order to ensure they get the best results from their website.
So what are the benefits of Google+ Brand Pages?
Google Social Signals
As the largest search engine, it has been stated by Human Business Works President Chris Brogan, that Google indexes anything publicly for Google+. Google takes into account the social and authorship elements in their ranking algorithm. This entails the +1 button which Google decides how much people like the content or website.
The idea is to show the photo of the author next to results which makes that search result more trustworthy. It also sends a stronger signal of brand reputation to Google search, which is a way for content authors to send Google direct signals that the content is connected to them specifically.
Hangouts
Google + have a unique feature called “Hangouts”, which allows for live audio/video chats between yourself and multiple users. This presents a fantastic opportunity as it allows people to have convenient discussions anywhere and enables companies to utilise it as a customer service tool. By placing a human face to the brand, the company becomes more accessible to its customers and allows them to conveniently interact with customers to help solve problems. It also opens up possibilities for product demos.
Tailored Messages
Circles are a fantastic way to enable you to tailor the message to the right follower. For example if you’re an online retailer selling perfume you might want to send a message to fans who are interested in gardening to promote your floral scented perfumes. Alternatively, there could be another message targeted to those who like particular celebrities in order to sell celebrity endorsed perfume. This further increases the relevance in your message because it’s closely tied with the users’ interests so they’re more willing to listen and action your message.
Have you set up your Google+ Brand Page yet?
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The latest ‘Freshness’ update by Google has had a focus on fresher content. Last years Caffeine update gave Google the ability to crawl the web much faster, and now have the ability to index and display fresher results. Search Engine Land have said that this will affect 35% of searches.
The importance of updating your site regularly is nothing new, this has been an important factor in SEO and improving search engine rankings for a very long time, however now the importance has increased even more so. So make sure you’re updating your site regularly, as well as having a social media strategy that involves constant updates which ties back to your website.
Doing some comparison work of different sites we’re not really sure Google has gotten this completely right, but as with many of Google’s algorithm updates, they tend to need to tweak their major updates after they release them.
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With a user base of over 100 million people, LinkedIn is now the world’s largest online professional networking site. No longer is LinkedIn limited to the use of being like an online resume, it’s a valuable resource to market yourself and your business.
It’s one of the best online communities for networking with others within the same industry as well as those outside it. With the large pool of potential networks and groups to tap into, the possibilities are endless to create new leads and promote your business.
Here are some tips to maximise your LinkedIn presence:
- Create a LinkedIn group and add your company website or blog to the group to drive traffic to the site.
- Build your credibility by actively interacting within forums through asking and answering questions.
- Send personal messages to people you want to network and connect with them.
- Link your profile with your Twitter account, this will cross-promote content across platforms.
- As LinkedIn shows up high on search engine results, be sure to incorporate links such as your website and/or your blog within the profile. This will help in search engine optimisation (SEO).
- Add positive testimonials on other people’s profiles, this will encourage the other person to reciprocate.
So do you and your business have a LinkedIn account?
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If you thought the Google Panda Update was strict, then Bing’s change is much more dramatic. With Bing pushing toward higher quality content for its users, their algorithm change sees them completely removing sites they consider are too thin in content to prioritise more useful and relevant websites.
