Yesterday Microsoft won a deal over Google to secure a 1.6 per cent deal with the online social networking site, Facebook.Microsoft invested $240m in this deal with the fastest growing social networking site on the internet, with growth exceeding that of MySpace. The agreement gives Microsoft exclusive third-party advertising rights to sell advertising for Facebook both internationally as well as in the United States.”
Approaching 50 million users, Facebook membership grew more than 6 per cent in September, to 107m users, compared to MySpace growth of 1 per cent.*
For anyone who thinks online social networking is a fad, this new deal between Facebook and Microsoft is further proof that online social networking is here to stay for some time.
* Data taken from comScore research firm
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