Recent consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy or recommend than before they were engaged in Social Media

Recently Chadwick martin and bailey and iModerate Research Technologies did a study of social media usage, and how that translated into new business for consumers looking to buy. “Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.”

The study found that:

• 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
• 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.  With over 400 million users Facebook, this provides a lot of opportunities for those marketing using Facebook.

More on this Social Media study can be found at: Consumers Engaged Via Social Media Are More Likely To Buy, Recommend

This simply reinforces the importance of having a social media campaign. Call us today to get started.

Source: chadwick martin bailey

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This entry was posted on Wednesday, March 24th, 2010 at 1:54 pm and is filed under Facebook, Social Media, Social Networking, Twitter . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.