There has been another cool Google update with the redesign of Google’s image search results page.

Google found that Google Images search is getting more than 1 billion clicks per month. When Image Search launched in 2001, it indexed 250 million images. Today, it indexes just over 10 billion images!

A handy new tool is the “similar images” option, where you’re able to search for other related images if you’re not satisfied with the first set of results.

For advertisers, there has been the launch of a new ad format called Image Search Ads. These ads appear exclusively only in Google Images. So if you searched for Converse sneakers, store ads who sell the shoes will appear at the top of the images.

This presents another avenue and opportunity for companies to reach more customers through image search and not just in search engine results pages (SERP).

Ever wanted to find out more about how Google works?

View this great video by Matt Cutts which explains it all.

To keep up with Google Buzz, users with Yahoo! and Facebook accounts can now link their two accounts to share updates and messages across both platforms. Users will be able to see their Facebook newsfeeds on Yahoo! pages and share content from Yahoo! straight to Facebook.

“As the place that 600 million people visit every month, Yahoo! is in a unique position to bring together different social experiences from across the Web to a single place”, this post can be read on the official Yahoo! Yodel Anecdotal blog. Thus incorporating email with social media platforms makes sense as social media is about real-time and by linking these accounts it has made communicating and receiving information a whole lot more efficient.

This was a strategic move to encourage people to spend more time at Yahoo! website’s, resulting in more opportunities the company can use to make money through their advertising model. In Feb 2010, Hitwise found Australian searches from Google accounted for 87.26% (using Google.com.au and Google.com).

However, will this strategy really enough to significantly take away any significant market share from Google and their continuous market dominance?

According to comScore, a leader in digital marketing intelligence, their recently released online video rankings metrics report found Google video property sites ranked first with 13.1 billion videos accounting for 43.2% of all videos viewed online. Hulu ranked quite far behind in second with 3.2% of all online videos viewed, followed by Microsoft sites ranked third with 2.1%, and Yahoo! sites at 1.2%.

With Google’s proposed introduction of Google TV, a combination of TV and the Internet, what impact will it have on the global entertainment industry? 

Google TV would open access to millions of video channels online, and with video-sharing communities growing rapidly such as YouTube who experiences 24 hours of new video uploaded every minute, viewers will no longer be confined to the current limitations of their set top box. TV shows and movie downloading are so prevalent, this may pose a dilemma for pay TV companies.   

It was also found that Tremor Media ranked as the top video ad network with a reach of 92.6 million viewers, making up 52.1% of the total video viewing audience. Amid corporations investing millions on 10 second ads, looking to more cost effective channels like online video may be a more viable and sustainable strategy in the future.

Technology is dynamic and how companies utilise the relevant channels will determine how well they continue to stay in the game.

Could this see the end of Pay TV, or will we see the Pay TV model evolve into something else?

On 21st May 2010, the Federal Trade Commission cleared Google’s acquisition of AdMob, a mobile advertising start up company. Google will be working with AdMob to develop new mobile advertising solutions for marketers, mobile app developers and mobile publishers.

With mobile advertising growing at such a fast rate this will hopefully bring additional benefits to mobile advertisers.

Find out more about this aquistion on the Google blog.