The past two months have brought about some of the largest changes in a short space of time I have seen from Google. What do these changes mean to your site? Well, depending on the current level of SEO/Web Promotion being done on your site, it may mean very little. If you are on a lower budget, or not doing any SEO work at all, it could considerably impact on your business.

So here are some of the most important changes:

• Personalised search changes
• Google Local, and other Universal blended results
• Real time search
• Site speed
• Social Media/Networking

Personalised search changes

While Google Personalised search has been in place for quite some time now, previously this only worked when logged into a Google Account. On 4th December 2009, Google announced that they will be opening this up to everyone, whether you are signed into an account or not.

• http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html
• More on Local Business Search

Google Local, and other Universal blended results

In the past couple of years, Google blended the search listings from images, video, blogs, news etc… into a system called Universal Search. Which have been incorporated into the natural listings, pushing many sites off the first page. Now we have social media sites such as Twitter, and Facebook showing up in Google results, and is one of the reasons social media/networking optimisation has become an important piece of search.

Google local is the small map and related results you will very often see in Google results. More frequently you will notice that these results no longer appear just based on using a suburb within your search, and will appear in more general searches. What this really means is if you were doing well in the lower 5 results or so of Google, is that your site will now be much harder to see.

Real time search

Real time search is where information just added onto Twitter or Facebook, and other sites, will immediately appear within Google’s results. While we are seeing very little of this in Australian results as of yet, this will be a major change to come in 2010, and will potentially have a large impact on sites currently doing well at the top of the search engines.

Site Speed

Google are also now using site speed as a factor in rankings sites according to how quickly though load. This means sites that are very ‘image heavy’, and have a lot of video or Flash Animation, may find their rankings drop.

Social Media/Networking

Twitter, Facebook, YouTube and other Social Media/Networking have been around for a long time now, but with the changes to Google in terms of including listing these within their results, having a presence within Social sites such as these is becoming a very important part of your web marketing campaign. Not all Social Media sites are suitable for all businesses, so it is important to select the right solution to match your business.

As you will see, these are large changes that make web promotion more complex, and require changes in strategy to keep you driving effective traffic to your website.

If you’re looking to drive more business through your website, contact us today to help you determine the best web strategy for your business.

With more dominance of Local Search, especially in Google (Google Maps with the business listings showing up in the left hand side results), it is becoming increasingly critical to make sure your business is prominent in Local Search results. More than ever, internet users rely heavily on Google to find their local business, and will choose Google Local Search over Yellow or White Pages.

There is also the consideration that with these Local Listings being so much more visible within Google, that if your website has been ranking well in the Organic (left hand side non-paid listings) listings, with the business listings being so prominent, sites within these top 10 results become harder to find.

To get a prominent listing for your local business within Google doesn’t simply mean listing your business with the Google Local Business Centre, it means listing it in the right way, so your business shows for the right keyword searches.

If you are looking at to get prominent placement in the search engines in all the right places to increase your business, call us today.