SEO Sydney

Google rankings can fluctuate from day-to-day due to a number of reasons:

• New competitors entering the market
• Google making major changes to their algorithms
• Google tweaking the sites listed in their rankings.

If you noticed a significant drop in your keyword rankings or traffic, that can be a sign of a Google penalty. Contact us to get help immediately.

We don't limit the number of keywords we work on.

We do however calculate each package cost based on the time we expect to work on your SEO campaign each month. Our focus on those hours are the keywords we think will give you the best benefit. Some keywords take more time than others to rank well for based on competition. 

This will vary depending on the search engine, and the age and structure of a website. There are elements that can speed this process up, however, search engine optimisation needs to be approached as a long-term investment in your business.

For faster traffic, you may want to consider pay-per-click services.

With Google and Bing, a website can be listed in a short period of time. However, high rankings can take anywhere from four to six months. Less competitive keywords can take less time, highly competitive keywords, can take longer. With all the algorithm updates Google made in 2013, it has become extremely important for digital marketing specialists and webmasters to take a more careful and serious approach to SEO. As a result, effective SEO is not about getting fast results, but long term results that are as 'Google future proof' as possible.

Note: Be careful of unethical companies that promise fast listings with high rankings on keywords for your website. In many cases, tactics used are frowned upon by reputable companies, and more importantly, the main Search Engines. So while you may achieve high search engine listings quickly, once the search engines find out they have been "duped" then your risk your website being banned altogether, which could see your site drop from Google for six months plus.

The goal is to provide a long-term sustainable - and honest - approach to building your listings.

SEO is what you term as the 'organic results' (those displayed on the left-hand side of the search results). There is no fee paid to the search engines for your website listing to appear in the organic results. Organic search rankings generally take longer to achieve, as these are based on natural progression and how Google sees your website. It is also subject to regular algorithm changes by Google, and while it has the potential to drive a significantly higher number of targeted traffic to a website, it lacks the stability of Google's Pay-Per-Click product, 'Google AdWords'.

Pay-Per-Click advertising is a generic term used for ads that display on the search engines, that are paid listings based on each time the ad is clicked on. Google have a Pay-Per-Click programme called Google AdWords. In the Google search results, you differentiate between organic and paid listings, as the paid listings have a small heading above them stating 'Sponsored Links'. These will sometimes appear on the top of the page, as well as the right side of the page. Pay-Per-Click is a great solution for new websites, and websites in competitive industries as the results appear almost immediately after the ads have been setup. The only downside to Pay-Per-Click is constant increases in bid costs per keyword, however, Google AdWords is still one of the best ROI marketing methods.

The best structure for your website is one that is familiar in structure to what most people are used to when they view a website. This doesn't mean your site needs to look exactly as everyone else's website, it is important that while you want your site to be unique, you also don't want to alienate people that visit your website due to being difficult to use. A site that is not user-friendly makes it an ineffective marketing tool, no matter how good it looks.

Your average website user has a very short attention span, so unless they quickly find what they are looking for on your website, you will just as quickly lose them.

Some basic web design layout elements that are important:

• Having your website navigation menu horizontally along the top, or on the left side.
• Keeping your main website navigation the same on each page. This makes it easy for people to get around your site. If the menu
• keeps changing, then it requires more effort to find what you are looking for.
• Having key services quickly accessible from main site pages.
• Having key selling points very visible and targetted to the page they are on.
• Breaking content headings up with plenty of space, and contrasting colours for quick easy reading.

Whether your business is an online business, or a "brick and mortar" business, keeping your products or services fresh and up-to-date is one way to keep customers interested in what you offer and keep them coming back. In this same way, search engines view websites that make constant changes with more interest.

Search Engines can determine whether you make just a small adjustment to your website, or a make significant changes or additions. By continuously making these changes to a well optimised website, you are likely to not only maintain your rankings in the search engines over time, but to increase your positioning as well.

Google continuously makes changes to how it defines quality sites appearing in search results. These changes typically range between 35-50 per month, and vary from slight algorithm tweaks, to major changes that completely change search results.

Firstly a link building strategy is important. Gone are the days where low quality untargetted back links can be used to inflate search rankings. In 2013 especially, the Google Penguin updates brought about a need to build 'real quality links', using a variety of different methods. Google frowns on link schemes, and as such want websites to focus on building natural links.

An ongoing link building strategy is required as your competitors work on their sites, and Google makes constant changes to how they rank sites, as well as the quality they associate with each link. There will also be a natural loss of backlinks over time as the sites your links are placed on, evolve and change themselves.

Having a blog or news section on your website can be very valuable and is definitely recommended. Search engines love websites that provide fresh content that is relevant to their business and a blog or news section is an ideal way to do this. And with recent changes in Google, this is even more important than ever.

‘White hat’ SEO refers to the acceptable ways of optimising and marketing a website as per the guidelines and recommendations of search engines such as Google. Sticking to these rules ensures a healthy relationship with search engines and more consistent results. While 'White hat' techniques can take a bit longer to yield results, they are more sustainable over the long haul. At Quantum, your Sydney digital agency, we take pride in only carrying out ethical ‘white hat’ SEO for our clients.

Remember, cheap rarely = good, and "you get what you pay for".

In the competitive world of SEO, there are many different levels of service and quality. Some Sydney SEO companies have emerged offering low price packages which seem good value. These agencies often use ‘black hat’ methods and many even employ automated software that does the job for you. Or some are simply behind the times and still employing cheap link building methods which lead to damaging search rankings, and can be difficult to recover from.

It’s highly recommended to avoid such campaigns as damage done to a websites reputation with search engines can be very time-consuming and difficult to reverse, that’s why it’s essential to make sure you are working with a high-quality SEO company in Sydney. At Quantum all work is carried out by real people with extensive skills and experience, meaning your website is in safe hands.

Quantum also work with your company to look past simply keyword positions, and to how our campaigns can drive new enquiries and sales to your company.

• Quantum understand both website design and digital marketing. This ensures a flow through from start to finish, makes your company website look attractive, and puts you in front of your target customer; after all, what good is an attractive looking website that no one can find?
• We don't just focus on keywords, we focus on how we can drive new revenue for your company and drive an ROI.
• Our prices are very competitive and we offer exceptional service, quality and a high level of professionalism.
• Quantum provide "cutting edge" ideas. We listen to our customers' needs and respond to your particular requirements. This is an advantage over many of our competitors.
• Our team has a broad range of experience, and with the constant research, we are
• keeping up-to-date with the latest search algorithm changes made by Google.
• Our honest, transparent approach to digital marketing helps your company understand what we are doing for you, while we work with you to achieve the best possible results for your budget.