Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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Digital Marketing

OpenAI has released an official prompt engineering guide to help users get better results from ChatGPT. This comprehensive tutorial simplifies the strategies and tactics outlined in the guide, providing practical prompts and explanations tailored for everyday users, not just developers. Write Clear Instructions Clear instructions are the cornerstone of effective communication with AI models like ChatGPT. By providing detailed, unambiguous directives, users can signif.....
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Digital Marketing

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen cou.....
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Category: Digital Marketing, Google

Social proof is a powerful marketing tool, especially for healthcare industries. Any dental clinic can boast of its team's skills and experience, but the proof is in the testimonials left by satisfied patients. A 2019 survey by So.....
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Category: Digital Marketing

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will t.....
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Category: Content Marketing, Digital Marketing, Google, Pay-Per-Click, SEO, Social Media, Web Design

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, .....
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Category: Digital Marketing, Google, SEO

Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines. When you check all the right SEO boxes, .....
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Category: Digital Marketing, SEO

How to avoid penalties when promoting your dental clinic Does your dental clinic's website comply with Australian advertising guidelines? Marketing for health services is strictly regulated in Australia to protect the public inter.....
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Category: Digital Marketing, SEO

In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unles.....
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Category: Digital Marketing, SEO

Infographics are the joint use of information in the form of text and a visual representation of the text in the form of graphics. The use of infographics is commonly used in marketing techniques, as the style draws in readers and.....
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Category: Digital Marketing

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